Proof beats promises.

Recruitment, turned into a predictable engine

Challenge

Slow, costly recruitment. Qualified and unqualified leads looked identical. Applicants gamed the screening quiz 7–11 times each.

Strategy

Locked-down attribution to track qualification in real time, 14 audience-segmented ad creatives, and CRM-built lookalike audiences on Facebook & Instagram.

Execution

Attribution rebuild, creative segmentation, audience engineering, daily hands-on campaign management.

Result

150 qualified participants in 6 days for $875.45 — over 80% under budget, 30% higher male conversions, and quiz retakes cut from 7–11 to 1.5 per user.

“Mad Marketing Labs not only achieved our recruitment goals in record time but also helped us uncover and address operational inefficiencies we didn’t even know we had.” — People Science Representative