Performance-based SEO · free website

Performance-based SEO that grows with your business.

Start at $750/month. Scale with measurable results.

Performance-based SEO services connect your monthly fee to agreed business outcomes. Qualifying first-time SEO clients can start a service-business plan at $750 per month, including a professionally built website.

Clear pricing rules

SEO services for small businesses, with the rules agreed up front.

These SEO services for small businesses suit service companies and online stores that want clear pricing rules.

You agree on your starting rate, measurement method, and performance milestones before work begins.

Who it’s for
  • Service companies measured on tracked calls and estimate forms
  • Online stores measured on attributable organic sales
  • Qualifying first-time SEO clients
  • Businesses that want a website and SEO in one plan
How performance-based SEO pricing works

A monthly base fee — even when no eligible leads are recorded.

This pay-for-performance SEO model has a monthly base fee. For service businesses, the previous month’s eligible lead count determines the next month’s rate.

$750
0–10 eligible leads / month
$1,250
11–24 eligible leads / month
$2,000
25–35 eligible leads / month
$2,500
36+ eligible leads / month

These service-business tiers rise to the standard $2,500 monthly SEO rate. Your agreement explains how we verify monthly counts and when pricing changes take effect.

Online stores

For online stores, ecommerce SEO services use a separate pricing structure based on attributable organic sales or other agreed outcomes. Milestones reflect your store’s order values, margins, and tracking setup.

What counts toward your rate?

Eligible tracked calls and estimate forms.

SEO for service businesses measures eligible tracked calls and estimate forms from Google organic search or Google Maps. The service agreement defines attribution and which inquiries count.

Results-based SEO needs consistent measurement and clear records. Google Analytics 4 (GA4), Google Search Console, and call tracking support clear performance reporting, with important website actions measured through conversion tracking.

SEO with free website

What’s included?

Qualifying new clients receive a custom website with no separate upfront design charge. Hosting is included while services remain active, and the agreement explains website scope, ownership, support, and any additional costs.

Your website can include
  • Mobile-friendly layouts
  • Clear service or product pages
  • Inquiry forms
  • Conversion tracking
The SEO program includes
  • Technical and on-page SEO
  • Keyword research, content, and page improvements
  • Local SEO and Google Business Profile management where eligible
  • Product and category optimization for online stores
  • Relevant outreach and authority building
  • Artificial intelligence (AI) search visibility and citation monitoring
  • Tracking, monthly reports, and strategy reviews

The program follows a six-month SEO roadmap and does not require a long-term contract. Cancellation and website handover terms are set out in the service agreement.

Frequently asked questions

Performance-based SEO, answered plainly.

Performance-based SEO links fees to agreed outcomes such as eligible leads or attributable sales. This program uses a paid starting tier, with increases tied to defined milestones.

A fixed retainer generally stays the same regardless of monthly results. This program connects the service-business rate to the previous month’s eligible leads.

Qualifying clients pay no separate upfront website design fee. Hosting, ownership, support, and any extra work follow the service agreement.

Results use the agreed attribution rules and tracking setup. Reports show the eligible leads or sales used to assess pricing milestones.

Some changes can register quickly, while others take months, as Google’s SEO guidance explains. Rankings, leads, and sales have no guaranteed timeline.

Find your SEO starting rate

Start with a website and SEO plan that fit your goals.

Discuss your performance-based SEO options with Mad Marketing Labs and confirm eligibility, tracking rules, and pricing before the campaign begins.