What we’re testing, what’s working, and what we’d skip. Short reads, real takeaways — straight from live experiments.
AI assistants are the new front page of search — and they don’t show ten blue links, they give one answer. Six concrete moves (plus a stealable checklist) to make sure it’s you.
Read the playbookCustomers now find businesses through Google Search and AI (artificial intelligence) tools such as AI Overviews and ChatGPT. Start with SEO (search engine optimization), then use GEO (generative engine optimization) and AEO (answer engine optimization) to help people and search systems use reliable information. The SEO vs GEO vs AEO debate involves overlapping work, so treating each label as a sep
Read →SEO (search engine optimization) earns visibility in unpaid search results, while PPC (pay-per-click) buys advertising traffic. SEO suits businesses that can build visibility over time, while PPC can reach searchers sooner once campaigns are ready.
Read →Hiring an SEO (search engine optimization) agency can cost several thousand dollars a month. Your SEO agency cost depends on scope, and vague quotes can hide extra charges.
Read →AI assistants are the new front page of search — and they don’t show ten blue links, they give one answer. Here’s how to be it.
Read →Not an article — a receipt. The People Science case study, numbers and all.
Read the case study →